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7 Critical Mistakes to Avoid in Your Business’s First 60 DaysYou Can’t Yell Your Way to Culture Change (But You Can Talk Your Way There)

by Brandon Fears | Nov 6, 2025 | Blog

One in eight emergency room visits is for mental health. My loved one waited 36 hours for medication during a psychiatric crisis. I wanted to sue the hospital. Two years later, I’m on their patient advocacy board—and the ER now uses a mental health intake...
Why Your Competitors Are Already Obsolete (And Don’t Know It Yet)

Why Your Competitors Are Already Obsolete (And Don’t Know It Yet)

by Brandon Fears | Sep 25, 2025 | AI, Blog, Business, Strategy

The panic is setting in. Another week, another AI tool that promises to replace designers, copywriters, analysts—pick your specialty. The question every SMB owner is asking: If anyone can generate professional-looking work with a prompt, what’s left?...
SMBs’ Competitive Advantage Isn’t Bigger Budgets—It’s This…

SMBs’ Competitive Advantage Isn’t Bigger Budgets—It’s This…

by Brandon Fears | Sep 4, 2025 | AI, Blog, Business, Strategy

Here’s the uncomfortable truth: You’re never going to out-corporate the corporations. You don’t have their budgets. You don’t have their teams. You don’t have their coast-to-coast footprint. And that’s exactly why you can win. The...

Your Market Edge Isn’t a Pink Zebra—It’s a Mirror of Customer Behavior

by Brandon Fears | Mar 7, 2025 | Blog, Business, Strategy

Most businesses write positioning statements that sound like they were crafted by a committee chasing a pink zebra.  Unique? Sure.Relevant? Not even close. Let’s talk about the real purpose of a market edge statement. It’s not just about sounding clever or different....
The First 60 Days Can Make or Break Your Business: 7 Critical Mistakes SMBs Make When Opening Their Doors

The First 60 Days Can Make or Break Your Business: 7 Critical Mistakes SMBs Make When Opening Their Doors

by Brandon Fears | Aug 25, 2018 | Blog, Business, Strategy

The first two months of your business are exhilarating, terrifying, and absolutely critical. You’ve invested your savings, quit your job, and put everything on the line. Now what? Most small and medium-sized businesses fail not because they have a bad product or...
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