How to Choose a Good Marketing Agency

The 90% Tax: How to Tell a Good Marketing Agency From an Expensive One You have probably lived some version of this story. You hired an agency. They built the ads, ran the campaigns, sent the reports. The numbers on the reports went up. The number in your bank account...

The Risks of DIY Marketing

DIY Marketing Isn’t Failing Because You Lack Skill. It’s Failing Because You Skipped a Step. You didn’t get into business to become a marketer. You got into business to build something. So when it came time to promote it, you did what any capable...